Monday, May 14, 2012

SUGARFISH by Sushi Nozawa Opens in Studio City

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One of my favorite sushi places is Sushi Nozawa, it's all about the fish. Over the years, I've gotten to know Nozawa san and his wife Yumiko san. After 25 years in Studio City, I was sad when he retired and closed his namesake restaurant at the end of February 2012.

"Famed Studio City sushi joint closes its doors"


Chef Kazunori Nozawa*


BUT, he's partners in "SUGARFISH by Sushi Nozawa" and this Studio City location was converted to his partnership's namesake. Scheduled to open to the public on Thursday, May 17th, the Nozawas were kind enough to invite me to the pre-opening tasting.

Although the sign is still reads "SUSHI NOZAWA", the front of the restaurant has a new look... Inside, the interior and layout has changed. It's a much different place than when I first walked in the doors 12+ years ago. I was greeted warmly by Nozawa san and Yumiko san as we were seated in the dining room.



SUGARFISH opens in the old
Sushi Nozawa location

The iconic "Trust Me" signs are still displayed
on the walls, but Nozawa san won't be behind the bar.

SUGARFISH is not your typical sushi restaurant, the menu is arranged
by "sets", however, you can order a la carte.
Regardless of what you order, it'll be very good...

Since tonight was a special tasting,
we were served "The Nozawa" set.

See What Jay Eats...


Appetizer Course
"Organic Edamame"



Tuna Sashimi Starter
with Nozawa's ponzu




Salmon



Albacore with ponzu


Halibut with ponzu and yuzu


Yellowtail


Toro Handroll




Blue Crab Handroll

"A Must Have"


Bonus pieces...


Red Snapper with ponzu



Uni
(Sea Urchin)



It was good to once again
enjoy his sushi in Studio City!



My friend Aliss meets Nozawa san


It was a classic Sushi Nozawa experience, except that Nozawa san wasn't behind the sushi bar. I would imagine that he and Yumiko san can be seen at the restaurant greeting customers.

11288 Ventura Blvd #C
Studio City, CA 91604



The Tradition Continues...



Arigato!
Nozawa san
Yumiko san



My previous Sushi Nozawa post




NOTE: I was a guest of SUGARFISH by Sushi Nozawa and thank them
for the invitation.
All comments and opinions are strictly my own.





Photos by Jay Terauchi
Jay Eats
©Jay Terauchi

1 comment:

creativist said...

Thank you for sharing and I can't wait to get in there!