Martha Stewart Collection: What Happened?
I went through the Housewares Department at Macy’s yesterday. In another life, I was Product Manager for a kitchen gadget company and worked on a few Martha Stewart Collection products for her team. Macy’s purchased a few items from us and saw first hand that the team was doing a great job building the brand. It’s been almost 2 years since I last strolled through Macy’s housewares and was SHOCKED to see the low quality items that were under the Martha Stewart Collection. When I worked with them, they were very brand conscious and wouldn’t put her logo on something perceived as low quality. To me the Martha Stewart Collection represented a “Collection” in matching colors and quality products. The item colors were all over the place and not inline with the Martha Stewart colors that I was familiar with or at least when I was working with them. Some of the products that I saw looked like one that you’d find at a discount store and not Macy’s. Has Macy’s changed that much in 2 years...