Jay Eats Worldwide

It All Began Here... If you're a follower of gourmet food trucks, I'm sure you've heard of Chef Roy Choi and the Kogi Truck. The gourmet food truck trend and social media phenomenon began with the Kogi truck.  Not only did they create a new food category, but also a new menu items not seen before. Chef Roy Choi said that his food tastes like L.A. If you think about creating menu items that represent Los Angeles and it's food culture, Chef Roy hit it right  on the head.  A taco which has a Korean short-rib filling and served with a Mexican/Asian sauce.   They began with one truck and Twitter back in 2008. Today, there are 4 Kogi trucks servicing Los Angeles and Orange Counties. Check the Kogi Truck website for days and times www.kogibbq.com Just look for the line... Now, what to order? Kogi Truck Menu Not your typical taco truck cuisine. See What Jay Eats... A chicken taco and ...

I LOVE Korean food, there's more to it than just Korean BBQ... About 5 years ago, my business partner and I were approached by a club owner at the beach. His club/lounge went through a few changes and was trying to find a concept that would work. They tried a lot of things and now wanted to try adding Asian food to their menu. We suggested a few things and one of them was Baja style tacos, but with Korean marinated beef. The owner wasn’t too into Korean tacos and mentioned that twenty year olds wouldn’t understand it and wasn’t going to work. We ended up not working with him. Fast forward 5 years ahead and Kogi BBQ is doing the same exact thing, Korean short rib tacos, kim chee quesadillas, etc. I’m very happy for the Kogi team and glad that they’re succeeding. Because of this, I knew that we were way ahead of our time with the Korean style tacos. Even Baja Fresh is trying their version of a Korean taco and burrito. I wish that club was still open so I could tell the owner that he ...

The restaurant business is very competitive and everyone is looking for the next hot concept. What they should be doing is improving their own food service and having something worth ordering. A few weeks ago, I heard that Baja Fresh was serving Korean BBQ Tacos at their new concept store in South Irvine. I read that the burritos and tacos were different from Kogi Korean BBQ Tacos ( http://www.kogibbq.com/ ) but thought they were working together. This week, I found out that the two aren't working together. Is Baja Fresh is doing fusion food now? I guess I'm confused as it doesn't fit their Mexican menu. Baja Fresh has taken Korean beef and chicken and put them on their menu calling it "Baja Kogi." This week there was talk that Baja Fresh used the "Kogi" name and it's trademarked and has since changed to "Baja Gogi". Also, I thought their new look reminded me of Chipotle Mexican Grill. I get it, but does it confuse the consumer? Examples...