Lessons from Toyota
I’ve been enjoying the late night jokes about Toyota and adding in my own on social media. With my experience in branding and working for one of the best known brands worldwide, I know the importance of branding, marketing, and PR. Toyota did damage to their brand and created a PR nightmare. From what I know about their situation, rather than fixing the problem right away, they waited. Not sure what they were waiting for, but they waited. If the reports are true, they waited many years and saved millions of dollars at the time. My guess is that they thought it would go away. I am glad that they took the blame for the safety issues, but it seems that the “fix” they have may not be the answer. I’ve seen this many times in the restaurant industry. For example, many people who like to cook think they can set-up or run a restaurant kitchen. They prepare food a certain way and since they haven’t gotten sick, then it’s OK. The health department gives the restaurant a list of items to fix to b...