Jay Eats Worldwide

I had a late night conversation with two restaurant owners. They’re trying to figure out how to promote their restaurants in a changing economy. I said that creativity and thinking outside of the box is necessary to survive in these tough times. They didn’t seem to have a promotion plan, so I gave them some ideas. Right now, everyone is looking for value. Have you noticed the “value meal” commercials on TV? Jack-in-the Box has a $2.99 value meal and KFC is promoting a $5 one. Each restaurant and menu is different, so you need to select your items carefully; it also needs to make sense to the customer. Social Media is a great way to promote your promotions and do special things for followers. Zippy’s in Hawaii gives special coupons for their fans on Facebook and The Counter has special deals for their Twitter followers at specific locations. This is an excellent marketing tool, but it needs to make sense for your customers. People like to feel special, so make them special for being a f...

Last week, I was invited to celebrate National Hamburger Day at The Counter in Studio City. I had been to The Counter before, but today was special and met a fellow tweeter who was a first timer. The menu is easy to follow and you actually build your own burger, well at least on paper. First you select the protein, then the cheese, other various toppings, a side sauce, and last is the type of bun you want. If you’re having a hard time deciding, don’t worry, they have signature burgers and sandwiches to choose from. Too many choices make me crazy sometimes. I get so confused when I see other restaurants trying to be everything to everyone. The food at these restaurants are usually horrible and thus end up closing. Would you be surprised if the pizza at a seafood restaurant wasn’t good? Doesn’t make sense to me. Attention Restaurant Owners: Pick something and do it really really well. In-n-Out hasn’t added anything to their menu in years and they’re still in business and GROWING! Being i...