Jay Eats Worldwide

I often ask myself, why do most Asian restaurants FAIL? As mentioned in past postings, I've had discussions with many Asian food service companies wanting to come to the US and/or sell to Americans. Americans want Asian products and Asian compaines want to sell to Americans. The problem is that Asian companies don't know how to sell to this target audience and Americans don't know what and who to buy from. A consumer goes home with something they don't understand and Asian companies wondering why Americans don't buy, it's "Lost in Translation." What these companies don't get is that they need a bridge to gap between the seller and the buyer.These companies all want to serve Asian food to Americans and grow their distribution here. With a large Asian community and Americans hungry for Asian food, how hard can it be? They all think that it's just that easy. What they don't "GET" is who they're selling to and how to get the i...

I work with Asian food companies who want to come to the U.S. and set-up business. They’re very successful at home, but when they come here, most fail. In my opinion, these companies fail for many reasons, one of them is “Lost in Translation.” Somewhere along the way, it doesn’t translate properly. This causes headaches for the foreign nationals at the U.S. office. Here’s an example about a Japanese Yuba and Tofu restaurant. This company buys a building and builds a beautiful restaurant in Beverly Hills. They hired a PR agency to promote the restaurant and the opening. The restaurant received very average reviews and customer comments. I met a cook who worked there and ask him how many people come in and ask to sit at the sushi bar? The restaurant didn’t have a sushi bar and his response was, “How did you know, been to the restaurant?” The PR agency didn’t know the food or how to explain what Yuba is or the Kaiseki style of dining. The restaurant closed within a year. What should they ...