New Era in Consumer Marketing
When was the last time you flipped through the Yellowpages looking for a service or scanned the newspaper for a coupon? These days a lot of us rely on word of mouth marketing or recommendations. Are paper coupons a way of the past? With advertising budgets being slashed, how many of retailers can advertise in weekly mailers, coupon packets, and print media? How many consumers these days go through these types of media to find deals? I discussed this with a client this morning, he was asking what the impact of social media was on businesses like his? "It's HUGE!", I replied. Small businesses need to figure out a strategy that works for them and then to take the time to set it up. Many people think it's too time consuming to set-up something. I'll admit that the set-up will take awhile to get it the way you want it, but once set-up, it takes only a few minutes - just like checking email. Listen to the comments, wants and needs of the consumers. I've seen a coupl...