Sticking to What You Do Best...

Last week, I was invited to celebrate National Hamburger Day at The Counter in Studio City. I had been to The Counter before, but today was special and met a fellow tweeter who was a first timer. The menu is easy to follow and you actually build your own burger, well at least on paper. First you select the protein, then the cheese, other various toppings, a side sauce, and last is the type of bun you want. If you’re having a hard time deciding, don’t worry, they have signature burgers and sandwiches to choose from. Too many choices make me crazy sometimes.

I get so confused when I see other restaurants trying to be everything to everyone. The food at these restaurants are usually horrible and thus end up closing. Would you be surprised if the pizza at a seafood restaurant wasn’t good? Doesn’t make sense to me. Attention Restaurant Owners: Pick something and do it really really well. In-n-Out hasn’t added anything to their menu in years and they’re still in business and GROWING!

Being in the restaurant industry, I always hear owners wanting to increase revenue by expanding their menus. Why do they listen to their friends? It’s the friends who want to eat the pizza at the seafood restaurant. If your friends want pizza, send them to a pizza place…

It’s nice to know that places like The Counter are growing by making a great burger the way you want it… Thank you to Craig and Brian for a great celebration!


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