Friday, May 7, 2010

#foodcalendar

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On Twitter, my followers love the daily food holidays that I tweet as #foodcalendar. As a restaurant consultant and chef, marketing is very important to the success or failure of a business. How many restaurants or businesses have you been to and thought that the food or products here are great, but they have no business? It’s an occupational hazard for me and I see it all the time.

One of the fun ways that my restaurant clients love doing is promoting items which they serve on special days. When you sit down at a restaurant and the server rattles off the specials, how many actually listen? Wouldn’t it be nice to hear: “Today is “National Cherry Cheesecake Day so save some room.”

May restaurants promote their daily or weekly specials with a small “s”. Shouldn’t a special come as a Special with a Capital “S”? It’s all about how you promote your product or service. Think about the last salesperson you dealt with, was he/she passionate about their product or service? Did you buy?

Remember: Stories Sell, so have one…

The food calendar I use can be found at:
http://www.statesymbolsusa.org/National_Symbols/American_Hollidays.html

Thanks for stopping by and come again...

2 comments:

Susanne said...

Hi, just thought I would give a UK perspective...it is usually the opposite here in East Anglia, restaurants and pubs are heavy on the marketing yet product lacks any quality..some great marketing strategies from some great restaurant but they are few and far between..L'Ortolan is a favourite of mine..

hapabento said...

Hi Chef Jay, I don't know why I haven't visited your blog before now....thanks for the food calendar tweets! I look forward to them and share the fun with my coworkers!

See you on twitter!