Tuesday, February 2, 2010

Crashed and Burned…

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It’s always sad when I see a business close because the owners had no idea of how to run their business. In the restaurant business, everyone thinks it’s the food. I’ve seen places that the health department has closed because of lack of permits or food handling experience. Just because you like to cook and serve people, doesn’t mean that you’ll make a good restaurant owner.

An acquaintance of mine had a restaurant that he couldn’t run and did a lot of things wrong, though he’s had many years of restaurant experience. In my opinion, he hired the wrong people to manage the front and he oversaw the kitchen & food quality. He spent more time handling all of the restaurant problems and didn’t have time to take care of the food. The kitchen operations went down hill fast, now customers were complaining about the food quality. The managers that he hired didn’t have the experience to handle the front end problems. He recently closed his restaurant and let his staff go.

Looking back, I see two issues that he didn’t handle. First, he hired the wrong people for the front; they didn’t know how to train the servers in suggestive selling techniques or excellent customer service. Next, he didn’t know how to bring people into his restaurant. “If you build it, they will come” only works in the movies and not in the restaurant business. I’ve always told him that he needs to have at least one signature dish on the menu. Restaurant marketing is so important to one’s success or failure.

You might have the best food, the best service, but if no one knows about it, you’ll fail. I hope that this reminder will help someone out and won’t be too late to turnaround your business.

Thank you for stopping by and I would love to hear your comments.
Serve On!

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