Saturday, July 25, 2009

Restaurant Marketing Tips

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I had a late night conversation with two restaurant owners. They’re trying to figure out how to promote their restaurants in a changing economy. I said that creativity and thinking outside of the box is necessary to survive in these tough times.

They didn’t seem to have a promotion plan, so I gave them some ideas. Right now, everyone is looking for value. Have you noticed the “value meal” commercials on TV? Jack-in-the Box has a $2.99 value meal and KFC is promoting a $5 one. Each restaurant and menu is different, so you need to select your items carefully; it also needs to make sense to the customer.

Social Media is a great way to promote your promotions and do special things for followers. Zippy’s in Hawaii gives special coupons for their fans on Facebook and The Counter has special deals for their Twitter followers at specific locations. This is an excellent marketing tool, but it needs to make sense for your customers. People like to feel special, so make them special for being a fan or follower of yours. If you take care of your customers, they will take care of you. The best advertising you can do is word of mouth from your customers. If they like your business, they’ll tell their friends. You screw them, they’ll tell EVERYONE!

Customers only remember their last visit, so each customer visit counts!

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