Thursday, July 23, 2009

Mom and Pops Using Social Media

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I was reading the New York Times last night about small businesses using social media to promote their product or service. Social media is a great way to connect with people, as they get to know you and your business. Consumers buy from people they know and trust. It’s a FREE way to promote your business.

I know there are a lot of people who don’t get Twitter. I always hear that it doesn’t work, I got bored, and I don’t care what someone is doing now. It’s funny because when we call someone, isn’t one of the first questions, “what are you doing?” Twitter is different for everyone, but I always say if you’re bored, you aren’t following interesting people. I use it for information sharing and have asked many questions. My followers have given me great information or direct me to websites to answer questions that I have, it’s been a valuable resource.

I’ve always been a cheerleader for small businesses, as they’re the backbone of this country. During these tough times, it’s a way for these businesses to compete with the big boys. It’s simple to set-up, FREE, and easy to post or reply to a question. Without a plan or targeting the right audience, these businesses give up. Give me a call, I’ll work with you on something…

Last summer, a business owner asked me what size phone book ad he should do now? I said, “phone book?” For the past 25 years, this guy has always advertised in the phone book and the rep was calling for him to place his ad for the upcoming book. I gave him a quick overview on social media and asked me to prepare a social media program for him. I set him up and is very happy with the results, he was the one who posted pictures of his family reunion for the family. Don’t be left out… Remember: People buy from people they know and trust.

If you’d like to read the New York Times article: http://bit.ly/YXKUh

2 comments:

A Maui Blog said...

I absolutely agree with your post. I will pass this around. Will tweet the link later (for now I need to log off and go to my "real work" - LOL! )

Liza

A Maui Blog said...

I absolutely agree with your post. I will pass this around. Will tweet the link later (for now I need to log off and go to my "real work" - LOL! )

Liza