Jay Eats Worldwide

2017 Toyota MIRAI , a Hydrogen powered vehicle with zero emissions except for water. I remember hearing about Hydrogen fuel cell cars awhile back, but refueling stations were nonexistent at the time. You get an app that will find Hydrogen fueling stations. Similar to Hybrids, the MIRAI has a massive battery system. Time for a Test Drive! Photo by Kristie Hang It has pick up and accelerates well. But I guess you don't  drive one for high performance. The MIRAI comes pretty loaded, the only option you pretty much have is picking from one of the 6 available colors After the Test Drive, it was time to fuel up. Three Years of Complimentary Fuel with a MIRAI purchase But I don't think this is what I had in mind... Until we got to the next room...  Then I saw Top Chef Mei Lin plating and then it made sense to fuel up. You may remember her, winner of Top Chef season 12 and part of the opening ...

I’ve been enjoying the late night jokes about Toyota and adding in my own on social media. With my experience in branding and working for one of the best known brands worldwide, I know the importance of branding, marketing, and PR. Toyota did damage to their brand and created a PR nightmare. From what I know about their situation, rather than fixing the problem right away, they waited. Not sure what they were waiting for, but they waited. If the reports are true, they waited many years and saved millions of dollars at the time. My guess is that they thought it would go away. I am glad that they took the blame for the safety issues, but it seems that the “fix” they have may not be the answer. I’ve seen this many times in the restaurant industry. For example, many people who like to cook think they can set-up or run a restaurant kitchen. They prepare food a certain way and since they haven’t gotten sick, then it’s OK. The health department gives the restaurant a list of items to fix to b...